Sofiia, as User interface and Visual Designer, is working on a variety of products, including websites, brand identity, print materials etc. and cooperate with the designers, engineers and GSE community to define and implement innovative solutions for the product direction, visuals, and experience. She thinks creatively and develops new design concepts, graphics. As a User Experience Designer, Sofiia is responsible for conceiving and conducting user research, interviews, and surveys, and translating them into sitemaps, wireframes, and prototypes. She also designs the overall functionality of the product and iterates upon it to ensure a great user experience.